ali kamp

This project was created and designed for my senior thesis at Kendall College of Art and Design. The concept was based off Dr. Dadamo's "Eat Right for Your Type" blood type diet.

Divine Chocolate is a leading Fair Trade brand in the UK and a pioneer in the world of socially responsible enterprise. Co-owned by cocoa farmers, Divine Chocolate's mission is to improve the livelihood of smallholder cocoa producers in West Africa by establishing their own dynamic chocolate brand.

This is a four piece advertising campaign created for CARE, a leading humanitarian organization that fights global poverty, placing special focus on women. This campaign focuses on the many struggles women in poverty stricken countries have to face daily. Each piece communicates a strong message visually and verbally to its audience, tugging on their heartstrings, compelling them to take action.

Bellezza Luxury Skincare is a high end beauty product line targeted towards women.

This is a three piece advertising campaign for the Tide to Go pen. The concept was driven by the feeling of frustration you get when you cannot stop from spilling on yourself.

This report was driven by the message that the Anhueser Busch company appreciates the consumer and is motivated by them to continue to grow and create while being socially and environmentally responsible. The theme centers around being “inspired” by the consumer, as seen at the beginning of each section.

The rebranding of Red Vines Licorice includes a redesign of the logo, stationary, and packaging followed by a three piece print advertising campaign. Red Vines is an iconic brand that has brought entertainment and enjoyment to the young and old for almost ninety years. The new identity gives them a more modern look and feel that would appeal to the younger generation.

This is a three piece advertising campaign created for Post-it Notes. The concept of this campaign was driven by the genius in the invention of the Post-it Note itself. They are convenient and easily accessible when you need to jot down small, insignificant notes or reminders of great importance. Each advertisement features a Post-it Note that the target audience could remove.